Tag: Barcelona

Cannabis Clubs Are Here To Stay In Barcelona, Spain

Written by Johnny Green on January 8, 2024. Posted in Policy.

Barcelona Mayor Jaume Collboni and the Barcelona City Council are ramping up efforts to close down the city’s famed cannabis clubs, with the City Council recently launching a new inspection campaign. The effort is aimed at ‘putting an end’ to clubs in the city, with city leadership stating that “It is a model that we do not want in our city.”

Cannabis clubs in Barcelona have long benefitted from a favorable tolerance of cannabis clubs, which operate in a legal ‘grey area’ of sorts. Commercial adult-use cannabis is still prohibited in Spain, however, it is unconstitutional for Spain’s government to prohibit private cannabis use.

Law enforcement in the Barcelona region of Spain estimates that the area is home to roughly 450 clubs, all of which are essentially unregulated. The clubs are very popular, and even if one is closed down another one pops up to take its place in short order. An effort to close down all of them is an untenable goal by every measure.

Cannabis prohibition is a failed public policy, with no hard evidence existing to back up the claim that it works. Prohibition does not lower consumption rates. Humans have made use of the cannabis plant for thousands of years, and that will never cease to be the case. Barcelona is no exception.

Cannabis is so engrained into the culture of the Barcelona region that it is home to the largest cannabis super-conference on the planet, a collaborative effort between the world’s largest cannabis gathering, Spannabis, and the world’s leading B2B series, the International Cannabis Business Conference.

Barcelona is one of the top international cannabis destinations on earth, with people flocking to the city from all corners of the globe every spring. It’s one of the only places on the planet where cannabis consumers of all backgrounds agree about the quality of the cannabis being amazing, with the same being true about the interesting places in which to consume it in a private setting.

Nowhere else on earth can the same cannabis scene be found that exists in Barcelona, which is why people go there. It is arguably the number one cannabis tourist destination on earth right now.

Barcelona doesn’t have a cannabis use problem. Rather, Barcelona has a cannabis regulation problem, and that problem increases in size and scope with every passing year. Barcelona’s unregulated cannabis market is enormous, and it is largely controlled by organized crime right now.

That, in turn, creates public health outcome concerns with people consuming products that are not tested for contaminants, in addition to public safety concerns.

The best thing that Barcelona policymakers can do is to work to transition cannabis clubs in Barcelona into a regulated system, yet, that is not something that Barcelona politicians can do unilaterally. At one point Barcelona had a regulatory program, however, the Spanish Supreme Court halted the local program.

Ultimately, regulations need to be passed at the national level in Spain. Lawmakers need to recognize the reality of the situation, that cannabis clubs in Spain are here to stay, and that it is better from a public health strategy standpoint to regulate the cannabis industry rather than leaving it to organized crime to continue to fill the void.

International Cannabis Business Conference Exhibitors Berlin Germany 2023

5 Things Attendees Get From International Cannabis Business Conference Events

Written by Johnny Green on January 1, 2024. Posted in Business, Entertainment, Policy, Science.

The International Cannabis Business Conference is hosting multiple events in different European countries in 2024, including the world’s largest super-conference in Barcelona in March and our flagship B2B conference in Berlin in April. Below are five benefits for attendees.

World-Class Networking Opportunities

Networking plays a vital role in every industry, and that is particularly true for the emerging legal cannabis industry. At the international level, networking is paramount to making a meaningful impact and gaining a foothold in the space. Many people who strike deals in this era will reap the rewards for decades to come as the industry continues to expand. Those deals are not struck via email solicitations. Face-to-face time is a must, and there is no better place to do that than at International Cannabis Business Conference events where attendees get to network with leaders from around the world in an environment that is conducive to generating deal flow.

Fun and Entertainment

The International Cannabis Business Conference has long served as the most exciting and entertaining event series on earth. In addition to providing world-class education and networking, the International Cannabis Business Conference has earned a global reputation for hosting the best events where attendees can work hard and play hard. It’s the only cannabis event series to ever feature multiple Grammy-nominated musical acts. International Cannabis Business Conference events are the perfect place to hang out with current friends, as well as to make new ones from all around the world.

Being A Part Of History

The European continent is in the midst of a cannabis policy revolution. The collective policy modernization efforts in multiple countries will, in turn, create an amazing situation for consumers who will be able to experience freedoms that have not been available since the dawn of prohibition. Future generations will look back on this exact era and likely consider it to be the turning point for the cannabis movement in Europe when nations finally got on the right side of history. International Cannabis Business Conference events provide attendees a front-row seat to these historic times, putting them right in the middle of it all.

Brand Exposure

Gaining a meaningful footprint in the cannabis industry at the international level is one of the most difficult endeavors that a company can embark on for several reasons, not the least of which is geographical logistics. The International Cannabis Business Conference is the only global event series with a truly international following and conferences feature a carefully curated experience completely focused on the cannabis industry at the worldwide level. It’s the ideal place for brands debuting products that are geared towards an international market.

Education

Cannabis reform is happening all over the globe right now, and keeping up with all of it is not an easy task, nor is figuring out how each country’s efforts fit into the larger global cannabis industry puzzle. The International Cannabis Business Conference brings true experts from all over the world to provide the best and most up-to-date information to attendees. Receiving that important and timely information straight from people at the forefront of policy reform and the global industry is invaluable.

International Cannabis Business Conference Barcelona 2023

The Global Cannabis Industry’s Increasing Momentum Was On Full Display In Barcelona

Written by Johnny Green on March 13, 2023. Posted in Business, Entertainment, Policy, Science.

The emerging legal international cannabis industry is stronger now than at any other time since the dawn of prohibition so many decades ago, and that was on full display last week in Barcelona where leading cannabis investors, entrepreneurs, activists, policymakers, and industry service providers from all over the planet gathered at the International Cannabis Business Conference on March 9th.

March in Barcelona has largely developed into the start of ‘cannabis event season’ for the international cannabis community in recent years, with the International Cannabis Business Conference partnering once again with Spannabis (held March 10th-12th) to put on the world’s largest cannabis super-event in 2023.

The two events combine for what is likely the closest thing in this world to an international cannabis community reunion, and it’s always heartwarming and inspiring to see old friends connecting (in addition to new friendships being created).

The International Cannabis Business Conference is Spain’s largest cannabis B2B event and this year’s installment came at a very crucial time for cannabis policy in Spain, as well as for cannabis policy at the continental level. Lawmakers and regulators in Spain are working harder than ever to pass meaningful legislation that will help Spain’s emerging cannabis industry reach its full potential. The same can also be said about many other parts of Europe right now.

With that in mind, it was tremendously beneficial to bring not only leaders from throughout Spain to one venue to network and discuss cannabis policy, but also leaders from other nations that are either working towards the same end goal as Spain or are farther along in the process and were able to impart their wisdom. Those leaders were able to network with each other and additionally were able to network with industry members, which is important for a multitude of reasons.

Cannabis policy reform is still a relatively new phenomenon at the international level and the global cannabis ecosystem is still largely a patchwork of laws, rules, and regulations, and that patchwork extends to efforts to reform and improve current public policies. The saying, ‘teamwork makes the dream work’ is as applicable to global cannabis efforts as anything you will ever find, so seeing leaders from all sectors of society (law, government, industry, activism) networking with each other was very encouraging and uplifting.

The International Cannabis Business Conference’s next event will be in Berlin in June. Buy your tickets today before prices go up!

As is always the case, the curriculum at the International Cannabis Business Conference in Barcelona was packed with world-class speakers who are all global leaders in their particular fields. We will be publishing videos of the panel discussions on the event’s YouTube channel, so make sure to check them out in the near future.

Below is a small sampling of photos from some of the many insightful panel discussions that took place at the 2023 International Cannabis Business Conference Barcelona B2B event:

No International Cannabis Business Conference event would be complete without an epic after-party, and this year’s event in Barcelona was no exception.

Below is a sampling of pictures demonstrating the ‘work hard, play hard’ mentality that makes the International Cannabis Business Conference’s events so special:

Cultivating Cannabis For An Emerging International Cannabis Market

Written by Johnny Green on February 17, 2023. Posted in Business, Entertainment, Policy, Science.

The act and art of cultivating the cannabis plant is far from a new thing. Researchers have found evidence of humans cultivating the cannabis plant in a domestic fashion going back roughly 12,000 years. Yet, the methods, techniques, and particularly the technology that humans have incorporated over time has evolved considerably.

For many years humans cultivated cannabis the same way that many crops were cultivated – by planting seeds into tilled soil and cultivating it under the sun using nothing more than rain or river/creek water. Over time fertilizer concoctions were eventually incorporated. Selective breeding techniques were eventually used by various cultivators, with particular genetics being grown for specific uses.

At some point cannabis cultivation operations moved indoors, both to control the environment that the plants were grown in to maximize yield as well as out of necessity to avoid detection by law enforcement. Advances in artificial lighting and feeding systems occurred as a result, with many of those advances still being used by producers today.

The cultivation sector of the emerging international cannabis industry is currently taking cannabis production to a level that was previously unfathomable. Advances in cultivation research and technology are allowing producers to cultivate cannabis that is of a higher quality and quantity than ever before.

One of the biggest benefits to cannabis reform efforts is the opening up of cannabis production research and innovation. No longer are cultivators restricting their crafts to closets and basements. They can completely operate out in the open and only be restricted by their creativity and ingenuity, and every cannabis consumer and patient on the planet is benefitting from it.

A group of leading cannabis production experts will be participating in a panel at the upcoming International Cannabis Business Conference in Barcelona on March 9th. It’s an amazing opportunity to learn directly from people that are at the forefront of the global cannabis production evolution. Panelists will include:

Marcus Richardson, Hashish Aficionado and Creator of Bubble Bags (Moderator)
Timo Bongartz, General Manager of Fluence Emea
Sabrina Carvalho, Cannabis Plant Specialist at Philips Horticulture LED Solutions
Neal Lund, Global Technical Advisor at RIOCOCO
Jeremy Youness, International Commercial Sales and Cannabis Cultivation Specialist at Fohse

The International Cannabis Business Conference is the leading cannabis business to business (B2B) event series on the planet, with previous conferences occurring in several countries on multiple continents. The event series is owned and operated by cannabis advocates that believe in celebrating cannabis culture, in addition to providing world-class cannabis industry education and networking opportunities.

The International Cannabis Business Conference has once again partnered with Spannabis, Europe’s top cannabis expo, to form another super-event that is a must-attend for anyone that is serious about succeeding in the emerging cannabis industry. Spannabis originally teamed up with the International Cannabis Business Conference in 2019, and the collaboration was a tremendous success. The 2023 super-event will be bigger and better than ever, with the collaboration event being the largest of its kind.

Not all networking opportunities are created equal, and that is particularly true in the cannabis space. International Cannabis Business Conference events are attended by cannabis leaders from dozens of different countries, with the Barcelona B2B trade show serving as the first major international cannabis event of its type for 2023. The conference itself will be held at the L’Auditori de Cornellà, with the after-party being held at the Hotel Arts (Ritz-Carleton) Barcelona. You can view the event’s schedule at this link here.

The International Cannabis Business Conference also has additional upcoming events in Berlin in June 2023. Secure your tickets now before the events are sold out!

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Who Attends International Cannabis Business Conference Events?

Written by Johnny Green on February 7, 2023. Posted in Business, Entertainment, Policy, Science.

The International Cannabis Business Conference is the world’s largest global B2B cannabis event series, with upcoming events occurring in Barcelona on March 9th, the Global Investment Forum in Berlin on June 27th, and the series’ flagship B2B event in Berlin on June 29-30th. Tickets are available at Internationalcbc.com. Below are the types of individuals and entities that attend International Cannabis Business Conference events.

Entrepreneurs

Success in the business world, particularly at the international level, is far from automatic. The list of what it takes to be successful is exhaustive, however, at the top of the list is timing. The right timing can mean the difference between an entrepreneur going on to build one of the world’s next great companies or having to close operations.

Timing is particularly important in the international cannabis industry with everything evolving so quickly and market leaders being located all over the planet. The International Cannabis Business Conference brings true leaders and experts from all over the globe to its events to make learning and networking easier for aspiring international cannabis entrepreneurs.

Investors

The emerging legal international cannabis industry is still largely in its infancy, and that creates tremendous opportunities for investors. It’s very rare for an industry with as much profit potential as the international cannabis industry to essentially start from scratch. The cannabis brands and inventions that will reap financial gains far into the future are currently looking for capital and effective guidance to help scale operations, and investors that network with them in the proper setting at the right time will be significantly rewarded.

International Cannabis Business Conference events are attended by innovators from all over the world, with industry disrupting concepts and technology debuting at past conferences. International investors that are also in attendance benefit from seeing what opportunities are currently out there in the international cannabis space, as well as benefit from learning from global cannabis experts regarding industry and regulatory trends.

Policymakers

An important aspect of International Cannabis Business Conference events is providing a platform for cannabis policymakers and regulators from all over the planet to discuss reform efforts. By facilitating meaningful discussions between leaders from several jurisdictions, the International Cannabis Business Conference is moving cannabis reform efforts forward at the national, continental, and international levels.

One of the many examples of that can be found in Germany where the International Cannabis Business Conference holds its flagship event every year. Several public policy concepts and ideas that were initially proposed and discussed at the International Cannabis Business Conference in Berlin have since become part of the mainstream political conversation as Germany continues its push towards adult-use legalization.

Industry Service Providers

The industry service provider sector of the emerging cannabis industry can be particularly difficult to navigate at the international level, with every jurisdiction and market having their own sets of laws and regulations. To make matters even more difficult for industry service providers, many of the regulations are constantly evolving. Fortunately, every new market that becomes legal creates new opportunities for industry service providers, and for those that are properly educated and establish the right networks, leveraging those opportunities can yield tremendous financial success. Industry service providers from all over the world directly benefit from attending International Cannabis Business Conference events.

Entertainers

It would not be an International Cannabis Business Conference event without world class entertainers in attendance. Numerous celebrities from television, music, film, and professional sports have presented and/or performed at International Cannabis Business Conference events, including at the International Cannabis Business Conference’s infamous event after-parties. Three-time Grammy award-winning reggae band Morgan Heritage kicked off its last European tour at the International Cannabis Business Conference in Berlin last year, and it’s just one of the many examples of the level of entertainment that is present at the events.

Media

The International Cannabis Business Conference events are attended by representatives from top international media outlets, with some media representatives also participating on panels. Presentations from the International Cannabis Business Conference regularly generate headlines in leading mainstream and cannabis media outlets involving dozens of languages, proving once again that the International Cannabis Business Conference is where the world meets cannabis.

Media And Marketing In The Emerging International Cannabis Industry

Written by Johnny Green on February 7, 2023. Posted in Business, Entertainment, Policy.

Nearly every business in every industry on the planet needs to market their products and/or services to some degree in order to succeed. After all, how else would potential consumers and clients know about the business’ offerings?

When it comes to marketing, not all industries are created equal, with the emerging legal cannabis industry being a prime example. Whereas in other industries marketing strategies are only limited by financial resources and creativity, the emerging cannabis industry has additional hurdles and factors to consider due to ongoing cannabis prohibition in many jurisdictions.

Even in some legal jurisdictions where cannabis commerce is permitted, cannabis advertising and marketing rules and regulations are such that strategies can be very complicated and limited. It makes it much more difficult to make an impact from a branding perspective.

Furthermore, media and public relations efforts are also complicated for cannabis companies. Mainstream media has historically served as one of the top opponents for all things cannabis, and while that is slowly changing, generating positive media coverage that adds real value to a brand can be trickier for cannabis companies compared to companies operating in other industries. Meanwhile, cannabis-specific media continues to rise across the globe, and there are important nuances that are vital to know when corresponding with cannabis media and mainstream media outlets.

All of that is compounded by the rapidly changing landscape of the emerging cannabis industry, especially at the international level, in addition to the industry becoming increasingly more crowded with every passing year. Crafting and pursuing the right media and marketing strategy is paramount for every international cannabis company. It will be the difference between a company becoming a global powerhouse or folding.

The best way to learn how to craft a solid media and marketing strategy is to hear from true experts that have a proven track record of doing it, and opportunities like that do not pop up very often. Fortunately, the upcoming International Cannabis Business Conference in Barcelona will have a panel dedicated to the topic. The ‘Media and Marketing in the Cannabis Space’ panel will be moderated by Shane MacGuill, head of nicotine and cannabis research for Euromonitor International. MacGuill will be joined by:

Michael Knodt, freelance journalist
Simón Espinosa, CEO and founder, EN VOLÁ
Luna Stower, Chief Impact Officer, ISpire
Stephen Verbeek, President and CEO, Hello Cannabis

International Cannabis Business Conference events are attended by cannabis leaders from dozens of different countries, with the Barcelona B2B trade show serving as the first major international cannabis event of its type for 2023. The conference itself will be held at the L’Auditori de Cornellà, with the after-party being held at the Hotel Arts (Ritz-Carleton) Barcelona. You can view the event’s schedule at this link here. If you want to network with the best in the cannabis space, International Cannabis Business Conference Barcelona is a must-attend.

Spain is home to arguably the best cannabis culture on earth, with 70% of Spain’s cannabis clubs being in Barcelona. Roughly 90% of Spain voters support medical cannabis according to a recent survey by the Center for Sociological Research. Home to roughly 4 million regular cannabis consumers, 56% of residents in Spain support legalizing regulated cannabis sales to adults (18 or older). The current value of Spain’s cannabis industry is estimated to be €3.3 billion (£2.81bn) per year.

Over 1,000 people from over 40 countries will be represented at the super-event this March in Barcelona and that includes representatives from every sector of the industry as well as leading international cannabis policymakers and industry service providers. Attend the super-event in Barcelona to network with investors, entrepreneurs, industry regulators, and international policymakers and take your industry pursuits to the next level.

The International Cannabis Business Conference also has additional upcoming events in Berlin in June 2023. You can secure tickets now and take advantage of the early bird pricing discount.

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About the International Cannabis Business Conference

The International Cannabis Business Conference in Berlin is Europe’s longest running and largest industry B2B tradeshow and conference. For more information, including how to register for International Cannabis Business Conference Barcelona, Berlin, and Zurich, please visit: Internationalcbc.com. Find out more on LinkedIn, Twitter, Facebook, YouTube, and Instagram.

For more information or media inquiries, please email noelle@internationalcbc.com or call 541.864.0090.

Will Barcelona’s Cannabis Industry Reach Its Full Potential?

Written by Hazel Norman on January 12, 2023. Posted in Business, Entertainment, Policy.

Barcelona, Spain is the social cannabis use capital of the world. Home to hundreds of cannabis lounges and clubs, Barcelona’s cannabis community and consumer experience is unique in every way. Unfortunately, the public policies in Spain pertaining to such establishments do not currently align with reality, with many lawmakers and regulators choosing to stick their heads in the sand and act as if Barcelona’s emerging industry doesn’t exist.

That approach by many lawmakers and regulators does a huge disservice to not only people involved in the cannabis trade, but also the rest of society which would benefit from a regulated industry. Just as the adult-use cannabis industry is generating a significant economic impact in Canada, so too could it do the same in Spain, particularly in Barcelona.

Generating Jobs and Tax Revenue

Every member of a society benefits from a boost in the economy to some degree, particularly when that boost comes from afar. When cannabis enthusiasts travel to an area to partake in cannabis commerce, they need rides to and from lounges, they eat and shop in the area, and they pay for lodging, among many other things. The larger the tourist population, the more local people benefit from the increased commerce.

In Barcelona, all the cannabis consumption at clubs and lounges occurs in private settings, so the mere activity of consuming cannabis is not a nuisance, and thus, the economic boost is clearly a net gain to the region. Cannabis tourism generates jobs, and if the industry is regulated, it also generates taxes and fees that go to public coffers, which is one of the many reasons why Spain should be embracing Barcelona’s clubs and lounges instead of making them operate in limbo. Additionally, society benefits from no longer having public revenue earmarked for enforcing failed public policy (cannabis prohibition).

How to Address the Issue?

Ultimately, it is up to lawmakers in Spain to pass comprehensive cannabis reform at the national level in order to get Barcelona’s emerging cannabis industry built on a solid legal foundation. Local leaders in Barcelona previously adopted a limited regulatory model for cannabis clubs just to see the policy later thrown out by the nation’s top Court, so there’s likely nothing meaningful that can be done at the local level.

Public pressure must reach a critical mass to hold lawmakers accountable when they drag their feet on cannabis reform, and if they will still refrain from taking meaningful action, they need to be replaced with people that will act. Any pressure campaign must involve a heavy dose of public education to combat any misinformation being spread by opponents, and to help convince people that are on the fence about the issue to get on the right side of history.

Leaders Coming Together

Barcelona’s rich cannabis history and culture makes it once again the perfect backdrop to the International Cannabis Business Conference trade show, taking place March 9, 2023. Cannabis policymakers and industry leaders from all over the globe will be in attendance, and one of the major focuses of the conference will be how to move Spain’s industry forward.

Could Malta Help Move the Needle?

One thing that will be interesting to observe is what is currently unfolding in Malta. Malta passed a national adult-use legalization measure late last year, making it the first country in Europe to do so.

The measure was largely built on the premise of consumers obtaining their cannabis from non-profit cannabis clubs. The only other way for adults to obtain cannabis is to cultivate it themselves or to be gifted it.

It is unclear right now how long it will be after applications are initially collected before the first regulated club is opened, however, things do seem to be moving along. Once Malta officially rolls out its cannabis club licenses and sets up all the processes and regulations pertaining to it, it will have created a blueprint for other countries to mimic, including and especially Spain.

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CBD Hemp Business Fair Is Coming To Spain

Written by Johnny Green on May 21, 2022. Posted in Archives, Business, Entertainment, Policy, Science.

Cannabidiol (CBD) currently has the designation of being the most popular cannabinoid on earth. As proof of that claim, consider the fact that CBD is searched more often on Google than any other cannabinoid, including tetrahydrocannabinol (THC), and that’s been the case since December 2016.

In addition to being queried more often on the world’s most popular online search engine than its cannabinoid counterparts, hemp-derived CBD is legal in far more regions of the planet compared to THC. It is estimated that the global CBD market was worth nearly 5 billion USD in 2021 and that it could be worth as much as 47 billion USD by 2028. That figure doesn’t include the global market for industrial hemp, which is set to experience a 33%+ compounded annual growth rate through 2030 according to at least one estimate.

You will be hardpressed to find an industry that is already worth billions of dollars and yet is still set to experience the level of exponential growth that the global CBD and industrial hemp industry will experience in the coming years. There is literally no better time to get into the CBD industry than right now, and a great way to do exactly that is to attend the upcoming CBD Hemp Business Fair in Barcelona on October 7-9, 2022.

Spannabis, the world’s largest cannabis trade show with more than 20 years of experience, is launching this amazing new event focused on CBD and industrial hemp. The fair is expected to have more than 100 brands present on a 12,000 square meter expo floor. Over 1,500 industry professionals and 15,000 visitors are expected to be in attendance over the course of the 3-day event.

CBD Hemp Business Fair will feature an event networking app that helps facilitate collaborations between exhibitors and event attendees before and during the event. The app is a very useful tool to promote companies, make appointments, and discover new potential clients.

The event’s showroom will feature demonstrations, presentations, and entertainment including cooking demonstrations and live music. The event will also include an outdoor food truck area, the CBD Champions Cup, and the CBD and Hemp Awards. If you want to get into the emerging CBD and hemp industry, or just want to learn more about its products and services, you do not want to miss this event!

The International Cannabis Business Conference Is Coming Back To Barcelona

Written by Johnny Green on December 29, 2021. Posted in Barcelona.

BARCELONA, Spain (December 27, 2021) – The International Cannabis Business Conference is the leading cannabis B2B (business to business) event series on the planet, with previous conferences occurring in several countries on multiple continents. The event series is owned and operated by cannabis advocates that believe in celebrating cannabis culture, in addition to providing world-class cannabis industry education and networking opportunities.

The rich cannabis history and culture in Barcelona, Spain make it the perfect backdrop for the next International Cannabis Business Conference being held on March 10, 2022. The International Cannabis Business Conference has once again partnered with Spannabis, Europe’s top cannabis expo, to form another superconference that is a must-attend for anyone that is serious about succeeding in the emerging cannabis industry. At the conclusion of the superconference the International Cannabis Business Conference will host one of its world-famous after-parties. This year’s after-party will be sponsored by Juicy Fields.

“We needed to collaborate with a leading company in the cannabis business sector, with experience also in Europe, and International Cannabis Business Conference has all the knowledge to be able to make such an event in Spain. We have no doubt that our combined event will be a success and many of our attendees will be grateful to have a B2B event of this quality.” Spannabis organizers stated.

Spannabis organizers went on to say, “Feria del Cáñamo (Spannabis) has been in the cannabis sector for more than 18 years and is much more than just a fair. The Spanish cannabis industry has more potential every day, and is taking firm steps to improve Spain’s laws. Spannabis organizers believe that the time is right to offer reliable information on the economic potential of the cannabis sector and the viability that Spain would have to become one of the key countries in Europe.”

Spannabis previously teamed up with the International Cannabis Business Conference in 2019 to form a superconference, and the collaboration was a tremendous success. The 2022 superconference will be bigger and better than ever, with the collaboration event being the largest of its type in Spain.

“Spannabis is not only the biggest Cannabis fair in Europe, but the biggest in the world. The Spannabis brand name is iconic, and we are honored to be partnering with such a long-time and important institution,” states Alex Rogers, Executive Producer of the International Cannabis Business Conference.

“Spannabis is the meeting point for the entire European cannabis scene. It is first and foremost a consumer event, however, many folks who attend are also looking for a B2B element. The International Cannabis Business Conference’s partnership with Spannabis fills this gap and satisfies a clear need for major cannabis industry players to meet, network, and to progress and advance the industry as cannabis laws are liberalized in Spain and across the continent.” Rogers said.

Spain is home to arguably the best cannabis culture on earth, with 70% of Spain’s cannabis clubs being located in Barcelona. Roughly 90% of Spain voters support medical cannabis according to a recent survey by the Center for Sociological Research. Medical cannabis patients in Spain are expected to purchase over 1,700 kilograms of cannabis flower in 2022, and an estimated 10% of Spain’s adult population consumes cannabis annually.

Over 60 countries will be represented at the superconference this March in Barcelona and will include representatives from every sector of the industry as well as leading international cannabis policymakers and industry service providers. Attend the superconference in Barcelona to network with investors, entrepreneurs, industry regulators, and international policymakers and take your industry pursuits to the next level.

Announcements regarding speakers, panels, and the conference schedule will be coming soon. The International Cannabis Business Conference also has additional upcoming events in Berlin in July 2022 and Zurich in September 2022. You can secure tickets now and take advantage of the early bird pricing discount.

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About the International Cannabis Business Conference

The International Cannabis Business Conference in Berlin is Europe’s longest-running and largest industry B2B tradeshow and conference. For more information, including how to register for International Cannabis Business Conference Barcelona, Berlin, and Zurich, please visit: Internationalcbc.com. Find out more on LinkedIn, Twitter, Facebook, YouTube, and Instagram.

For more information or media inquiries, please email noelle@internationalcbc.com or call 541.864.0090.